Psychologist, Digital Consultant, committed Mum to 3 under 6 and loving partner, Sinem Ibrahim is a woman on a mission!
Following years of arduous IVF cycles, they welcomed 3 bouncing babies into their family. As with many medical interventions, the outcome can be wonderful but sometimes the process depleting. Physically and emotionally, Sinem needed to reconsider her career as a practicing psychologist and returned to marketing. Armed with her degree in human psychology and years of working in practice, she quickly became a sought after asset with some of Australia’s leading companies.
During this time, she also found some gaps in the market for products such as maternity active wear and built multiple other successful businesses, turning all this expertise into a leading digital consultancy, working with other small to medium companies on their digital strategy and activation.