With a career in marketing, sales, finance and general management across blue-chip and entrepreneurial companies, Catherine O’Keefe now consults with companies seeking to develop their business or create products. Catherine creates brands and products in the Consumer Packaged Goods area with a particular focus on efficacious results orientated skincare, natural and certified organic skin, body care, natural supplements and essential oils categories.
Areas of expertise include concept development, market studies and gap analysis, brand architecture, copy, formulation, manufacturing, packaging, creative development, strategic planning, finance, funding, cost reduction, organisational setup and change together with marketing & sales strategies and export development. Sales channels include beauty boxes, fashion lifestyle stores, salon, spa, department store, duty-free, online specialty retailers, internet, TV, pharmacy, mass retailers, grocery, discounters, and health food store.
